(Reedsburg, Wi) The late Joe Fish, a former employee & owner of Hankscraft, was an icon in the community and also a mentor to many of his employees. Fish was a vital part of Hankscraft for many years and had contributed to the company’s growth. Fish retired from Hankscraft in 2006 and was inducted into the POPAI (Point of Purchase Advertising International) in 2010 for his expertise in using motion displays. Hankscraft will lower their flag to half-mast in honor of Fish’s legacy. To learn more about Fish’s legacy, see link.